This is a free introduction to the COLD BUILT standard.

For 7 days you will follow the same core rules as the full 30-Day Non-Negotiable Challenge — building discipline through daily action.

THE RULES

For 7 consecutive days:

• Daily cold exposure (cold shower or ice bath)

• Daily training or physical movement

• No skipped days

• Miss a day → restart

WHAT YOU RECEIVE

• 7-Day Challenge Rules PDF

• Daily checklist

• Welcome video (basic version)

• Invitation to join the private COLD BUILT community for 7 days!

Instant access on checkout.

AFTER DAY 7

Complete the free challenge and you’ll be invited to step into the full:

COLD BUILT – 30-Day Non-Negotiable Challenge

WHO IT’S FOR

Anyone who wants to:

• Build real discipline

• Stop starting and stopping

• Choose hard things

• Prove something to themselves

Start free today.

Discomfort is the difference.